How To Create Content Destinations Want To See

Top Things They Request From Creators

When it comes to capturing content for destinations, they are all looking for similar things. They want to see you happy, engaged, and enjoying the experience. Whether you are traveling alone or with others, they want to see your authentic experiences and what makes someone want to visit that destination. Landscapes should be included, but not the only thing you shoot.

1. Happy, Smiling Creators

The best content isn’t just about stunning views (though they help)—it’s about telling the story of the location.  This includes showing the people who are traveling. Smiling, laughing, and being actively engaged in an experience help tell a story that connects with audiences.

How Do I Capture That?

It’s not just about posing for selfies. Selfies can feel detached and don’t always convey the full experience. Instead, think about how you can show yourself in action, enjoying the area around you. Here are a few ways to do that:

2. How Do I Include Myself in the Shot?

If you’re traveling solo, you don’t need someone else to help you capture that perfect shot. A few tools and tips can make all the difference:

• Bring a Tripod: Whether you use a smartphone or a DSLR, a tripod is your best friend. It stabilizes your shot and frees you from relying on a stranger to snap that perfect photo. 
• Use the Grid: Most cameras and smartphones have a grid feature that helps you align your shot. Use it to keep the horizon straight and ensure that the composition looks balanced. It’s a simple trick, but it can make a huge difference in the final photo. (read more about this here)
• Set Up With an Object or Friend: If you’re alone, place a bag, jacket, or even a rock in the spot where you want to stand. This will help you visualize where the shot will work best. If you’re with someone, have them step into the frame while you set up the shot. 
• Remote or Timer: Most cameras and smartphones have either a remote or timer option. A remote works with Bluetooth and lets you click the shutter from a short distance away. If you don’t have a remote, use the timer. Set it for 10 seconds (or more, if you have the option) to give yourself enough time to get into position.
• Time-Lapse Option: For cameras, the time-lapse mode can capture multiple frames in a short period of time. This gives you several options to choose from, and you can delete the shots that don’t work.

3. Make It Look Natural

The goal isn’t to look posed—it’s to capture the actual experience of what you did. Here are some ideas for natural shots:

• Hiking or Biking: Show yourself actively exploring the destination, whether you’re hiking through the woods, biking along a trail, or wandering down a city street.
• Interacting with Local Attractions: Visit the local museums, parks, or markets and show yourself engaging with the place. Whether you’re chatting with locals or admiring the sights, this helps you tell the story of your destination. 
• Dining and Food: Food is one of the most important parts of travel. Always take photos before you eat! Snap a shot of your meal, but don’t forget to also capture your reaction as you enjoy it. A shot of you savoring a delicious dish or raising a glass in celebration adds a personal touch to the content.
• Taking Photos or Videos: Don’t forget to capture the process of creating the content. Show yourself setting up shots or filming videos—this adds authenticity to your social media feeds or blog.

4. Content that Stands Out

Destinations are increasingly looking for content that stands out and helps bring people to their region. Here’s what they’re hoping to see in your photos and videos:

• Bright Pops of Color: Whether it’s the colorful murals, local markets, or the natural beauty of the landscape, destinations love images that pop. Don’t shy away from using color in your wardrobe. Think about choosing colors that won’t blend in with your surroundings.
• No Big Logos: Avoid wearing branded clothing or showing logos that could distract from the destination’s message. Focus on the experience rather than product placement. You’re there to promote the destination, not a particular brand.

Share Your Positive Experiences: Don’t just showcase the destination; share your feelings. Destinations are all asking for you to share your actual experiences. Think less generic tour guide and more convincing a friend to visit. This includes when you go to write your adventures. Make sure to add your unique perspective.

Head to your dashboard and start applying for your next collab. Check out more info about becoming a creator here.