How to use video marketing effectively in your destination

In today’s day and age, one of the most effective ways to reach more travelers is through authentic video content. Creating and sharing engaging visuals that captivate and inspire viewers is essential to every DMOs marketing strategy.

63% of travelers watch videos when looking for activities to do at their destination (Google’s traveler study).


Now with Shrpa video, you can bring your destination’s story to life through UGC videos! Start building your content library with videos you can use on all marketing channels! 


Here are a few ideas on how to use video marketing effectively in your destination.



1. Authentically share your community’s story.

Travelers connect with authenticity. Rather than hiring an expensive videographer, use real traveler videos to share the story of your destination through the eyes of people who have experienced it.



2. Reach more travelers through your social media posts.

Social media posts with videos get 48% more views (Hubspot).

Posting video is the easiest and quickest way to reach a wider audience on social media. Video is on the rise as platforms prioritize that form of content. Show travelers the content they prefer in the place they spend the most time. 

“The [UGC] posts have been getting amazing engagement. I haven’t got engagement like that for years!” 

Sabrina Koelsch | Marketing Manager | Little Falls, MN



3. Add more stunning visuals to your website.

The average Internet user will spend 88% more time on a website with video (Tourism Marketing Agency).

Capture the attention of more travelers as they explore your website. The UGC visuals make for great content to feature on your pages.



4. Inspire travelers to plan their next visit.

Travelers are always searching for ideas and inspiration for their next vacation. Now you can easily create that inspiration using your library of video content that’s at your fingertips!



5. Run social media ads with higher ROI


Social media ads with UGC have a 4x higher click-through rate than regular ads.

Videos make for great social media ads, especially when they’re user generated. Shrpa’s video library makes for engaging content that drives a higher ROI in your social media ads.



How will your destination use video in your marketing efforts? You can begin by building a UGC library of videos! Start here.