When destinations ask for shopping content, they’re looking for more than just photos of products on shelves (the shop owner can do that)—they want the whole authentic shopping experience. Here’s what they’re hoping for:
1. Show Yourself or Your Group in Action
Destinations want to see people actively shopping—browsing, trying things on, or interacting with the products. Capture yourself and your group in action.
2. Try-On
Destinations love seeing content where you try on clothes or sample local treats. Your reactions and personal thoughts help bring the shops to life.
Video by Amy @heyminot
3. Capture the Atmosphere
The vibe of the shop is key. Get shots of the surroundings—the entrance, the people (if they are ok with it-otherwise show the people in your group), the displays, and maybe even grab a video with the music they play—so your audience can feel the energy of the place, not just see the products. Get creative!
Video by Court and Connor @travelwithclee
4. Tell a Story
Destinations want to see the story of your shopping experience. They want to highlight small businesses in the area to draw crowds in. Share moments of excitement, fun finds, and personal interactions. It’s about creating a journey that connects viewers to the experience.
By showcasing these moments, you create content that’s authentic, engaging, and perfect for promoting a destination’s shopping scene.
Head to your dashboard and start applying for your next collab. Check out more info about becoming a creator here.
